Data Driven Story Teller, Implementing Experiences That Connect.

Marketing is not solely telling a story, preferably a pitch to give us a reason to believe what is on offer will make a difference in one's life.

Who is PABLO?

Loyal

Inclusive

Authentic

Disciplined

Accountable

Professional Experience

Pinnacle Caterers

Maple Leaf Sports & Entertainment

2007- Present

Expeditor, Maître d', Concierge

Pinnacle Caterers is a premier full-service catering company delivering premium hospitality experiences in the GTA, Harbour Sixty, Scotiabank Arena, Air Canada Signature Club, BMO Field, Sher Club, and Lake House (Budweiser Stage). Having spent 15 years in premium hospitality services, I have had the opportunity; to be a part of iconic sporting moments. My experience at Pinnacle Caterers has allowed me to work cross-functionally with different departments, work numerous front/back of house roles, lead teams and create memorable fan experiences.

  • Implemented best practices and standard operating procedures for the launch of Air Canada Signature Club.

  • Managed a team of 25-30, executing premium dining experiences for 250+ Air Canada Signature Club Members.

  • Onboard new staff by effectively training, monitoring, and directing; best practices and regulatory protocols.

  • Effectively manage assigned executive suite clients, ensuring all event and client specifications are adhered to.

Space Age Agency

6 Month Contract 04/2021-10/2021

Account Manager

As a startup agency, CEO Emery Bishop is on a mission to propel future-forward startups to the forefront of success. Through years of working in agencies and startups, Emery took it upon himself; to find like-minded individuals to help transform future companies and brands. At Space Age, I had the opportunity to help fin-tech startups and CPG businesses by collaboratively developing comprehensive marketing strategies that reach online/offline audiences.

  • Own the entire sales cycle from prospecting to securing a deal, negotiating reasonable terms and conditions.

  • Streamlined cold email outreach efficiency, generating an open rate greater than 60%.

  • Devised campaign ides and costs to clients, developing innovative solutions; for pre-market launch fintech start-ups.

  • Develop strategy, branding, reporting of digital AD campaigns, adhering to client specifications and timelines.

  • Performed administrative tasks, such as data entry, competitor analysis, & industry research, through tools such as HubSpot, SEMrush, Apollo, & Hunter.

Canada Sports Hall of Fame

Internship 04/2017 - 11/2017

Marketing, Sales and Event Coordinator

Located in Calgary, Alberta, Canada Sports Hall of Fame houses Canada’s rich sporting history & bestows the highest honour in Canadian sports, The Order of Sport. Annually the award is given to athletes and builders who have made an impact through sport and community. Honorees are; celebrated through an awards gala that has taken place previously at the Metro Toronto Convention Centre, which raises funds to preserve Canadian sports history and educate youth.

  • Supported sales team in raising funds of $750,000 through previous, existing, and new sponsorships.

  • Spearheaded content creation, developing original videos and social media content aligned with CSHOF existing marketing initiatives.

  • Executed and facilitated the production of the awards gala in-conjunction with SportsNet/Gleam Media and suppliers.

  • Communicated updates to the event team on invitation lists, RSVPs of high profile guests and key stakeholders.

Education

Toronto Metropolitan University

Formerly Named: Ryerson University

Bachelor of Arts: Sociology (2011-2016)

In the heart of downtown Toronto lies Toronto Metropolitan University. I pursued studying sociology to understand how social structures and institutions play a role in one's life. As I further pursued more education at the post-graduate level, I found a greater appreciation; of the value, sociology has in varying careers.

George Brown College

Sport and Event Marketing Post Graduate Certificate (2017-2018)

After a brief break following the conclusion of my undergrad, I decided to further continue my education by completing a post-graduate certificate. Having worked in sports and coupled with my expertise in sociology, I believed taking this degree was a step forward in narrowing my career options.

Skill Qualifications

  • Video Conferencing

    It is critical to have communication and presentation skills on any virtual communication platform. Whether meetings are; online or offline, I am ready to deliver impactful presentations and hospitality on these platforms with experience on Zoom, Google Meets, and Whereby.

  • Microsoft Office Suite

    Comprehensive experience with Microsoft Word, Excel, and PowerPoint. Depending on the business needs, I can develop compelling copy, reports, data analysis, charts, and presentations; that would articulate any client's pain points and story.

  • Google Suite

    Experienced with google docs, drive, sheets, and slides. Depending on business needs, I am prepared; with the skill set to complete any task individually or collectively on the platform.

  • Customer Relationship Management Tools

    In-depth knowledge of Salesforce; developed through Salesforces Trailhead Sandbox. Currently recognized on Trailhead as Expeditioner, that means a user; who has spent and completed over 75 hours of modules on the platform. Additionally, experience using HubSpot as a prospecting pipeline database.

    Trailblazer ID: https://trailblazer.me/id/pperez18

  • Project Management Tools

    Communication is critical when working on assigned work and client projects. Having experience in ClickUp and Slack has shown me the importance of cross-functional team communication to ensure project targets are met or exceeded.

  • Prospecting Tools

    Having worked in a marketing agency start-up, I have built a deep appreciation for building sales pipelines. Implementing; tools such as MixMax, Loom, Hunter.io, Apollo.io, and Linkedin Sales Navigator. These tools collectively have taught me a more bespoke process of collecting prospect data.

  • Graphic Design

    In terms of graphic design, I have experience in Canva and Photopea (A free photoshop alternative). Whether creating social media posts or editing images, I have the fundamentals to develop engaging content.

  • Web Development

    Intermediate experience with; WordPress and Squarespace. I am not a UX/UI bespoke web developer with experience in PHP, HTML, C#, and CSS. Nevertheless, using WordPress plugins such as Elementor (Simplifies, building web pages without coding experience) are within my wheelhouse to develop e-commerce customer journeys.

  • "We all really enjoyed having you in the company and you brought both great value and strong leadership to the team."

    – Emery Bishop (Chief Space Officer - Space Age Agency)

  • "Pablo has been a team leader with us who is responsible for all tasks and employees with him. He takes all his responsibilities to heart and relied upon for the most serious and difficult situations."

    – Jock Corkill (Director of Operations - Pinnacle Caterers at Scotiabank Arena)

  • "You are exceptionally talented. Your future is very bright. Be Bold."

    – Nancy J. Spotton (Post Graduate Professor - George Brown College)

  • "Pablo has excelled during his time with us here at Pinnacle Caterers. He is very organized and can work independently or with a team. He has brought great value and strong leadership to the team."

    -Marcia Rose (Director of Personnel - Pinnacle Caterers at Scotiabank Arena)

  • "We appreciate every time you're part of the team; your expertise and knowledge are of great value."

    – Bridgette Anderson - (Executive Suites Concierge Manager - Maple Leaf Sports and Entertainment)